Superhero Of Startup:Devang-Kar kleaner | TBSPlanet Comics
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Superhero Of Startup:Devang-Kar kleaner

Startup” may be a small word but it signifies a long story of effort, persistence and most importantly passion. We at TBS Planet, believe that every founder is a superhero and every startup has a story that could inspire people all around the planet. And so we are launching this series of interviews to show our support towards the cause. In our first interview here, let’s hear from Devang on his journey to Kar Kleaners

1.Tell us something about you and your startup.

Started in 2016, our basic motive was to turn the biggest neglected and unorganised daily car-cleaning industry into an organized one. In metropolitan cities like Mumbai, Delhi, Pune, Bangalore etc, car owners generally hire a local servant for getting their cars cleaned on daily basis, which is done by the local servants in a hap-hazardous manner. We at Kar Kleaners provide professional daily car-cleaning service at your doorstep with trained personnel and the use of modern tools and techniques offering our services at a reasonable rate.

2. What was your motivation behind venturing into this?

I was working in an MNC earlier, and saw that locals who are washing the cars on daily basis are not serious enough, and not doing a justice to work. Though the customers pay them, this unorganised sector has its own problems like unplanned leaves and no quality benchmark.  People are tremendously unhappy with the lack of professionalism with local car washers. In mid of 2016, I did an initial survey and found out that 73% car owners were not happy with their daily car cleaning.  Looking at the business opportunity, I started a daily professional car wash service- Kar Kleaners (

3.Give us a brief background about founders and its core team members?

Before I tell you about my team, let me introduce you to the value system of our company.  We started with two people, even I used to go and wash cars earlier. From the beginning have value systems of “One Designation Company“.  While a lot of companies are still discussing and debating the ‘Open Door Policy’ within their organizations, Kar Kleaners have come up with 2 very unique concepts that help them set the right culture throughout the organization. How many organizations do we know that have just 1 single designation for all employees? We are one such organization where designation does not matter to anybody. Here all employees including myself are designated as ‘Car Care Taker’ in short CCT. The company’s value system of being a ‘Zero Ego Company’ has helped us to work better as a team and set the right culture across the organization.

I am the conceptualiser and the Sutra-Dhār in our team, I have done my MBA from Welingkar’s Institute, Mumbai. I also have done my Certified Financial Planning and Financial Administration certifications from CII –  London and overall possess 13 years of Corporate Experience before I started Kar Kleaners.  I have worked with organisations like Prudential Process Management Services, Willis and Capita.  I have worked in various department in these companies and have set up various business processes there.

I would like to introduce you all to the rest of the members of my core team:

SurajZiman: Suraj joined us in January 2017.  He is the operations leader cum supervisor cum trainer.  He has played a key role in taking Kar Kleaners where it is today.  He takes care of complete operations starting from on boarding the franchisee partner to training and handholding them.  He also conducts regular audits to ensure quality service is delivered as per company standards.

Franchisee Partners: We currently have 3 franchisees across Mumbai and are coming up with 2 more by end of 2017.  All our franchise partners have played a very important role in the growth of our company.

We are looking for franchisee partners across India to grow our team.  For more information on franchisee and to start your own business, you can contact 9820166033.

4.Who do you see as competition and how is your startup different?

Competition can never be ruled out. It gives you the motivation to deliver a better output. At times it is only due to the competition that companies innovate. If there was no competition, I would just keep repeating the same thing again and again thus never challenging anyone to perform better. Since 1.5 years, we have the required experience as well as the expertise in this field to convert the unorganized sector of daily-car cleaning into an organized one.  This sector is so huge that competition will only help each other grow.  As we are the first runners in this sector, currently we do not have any direct competitor whom we see as a direct threat.  With time whenever competition crops up we will keep innovating and challenging our competition to perform better thereby raising the standard and benchmarks in the industry.

5.What are the revenues and margins like in your industry?

Revenue and Margins are very slim, however, it is a blue ocean market and volumes to cater are huge. Top 13 cities in India have approx 7Cr private vehicles that can be served.

6.What are your future plans?

Along with Kar Kleaners expansion to various cities in 2018, we will be coming up with an app in Q2 -2018 for our services.  We will also be expanding into car care products under our existing brand name. “Kar Kleaners”.  We will also be looking at expanding our business in the car buying and selling segment under the current brand name of Kar Deals in 2018 and much more.  I suggest you keep watching out for this space.

7.Any advice you want to give budding entrepreneurs.

India is a perfect place to do a startup as on today. I have seen many young guys coming up with new and brilliant ideas, but they are getting lost somewhere. Because they are not sticking with what they are doing. Work with your passion on what do you want to do, stick to your ethics and most importantly give it a try. Only dreaming is not going to help anyone. If you try either you will be a successful winner or a successful failure. But you will be successful somewhere. If you don’t try what you want to do, you cannot give justification to yourself at a later stage

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